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As we all already know, Amazon is one of the most popular e-commerce platforms in the world, obtaining about $280 billion (about $860 per person in the US) in net sales, with millions of sellers relying on the platform to sell products across the U.S. and globally. Since e-commerce grew by 45 percent after the pandemic, this also makes Amazon an oversaturated marketplace, with around 9.7 million sellers from around the world, and the same, if not alike, variety of products sold to compete for sales. But have you heard that 83% of those Amazon sales occur through buy box? That is why it is important that as a competitive seller, you prioritize this feature since it has a severe impact on conversions.
Basically, the buy box feature allows customers to control their selections on Amazon. It lets them adjust the quantity they want to buy, as well as look at the details of the seller. But the most useful feature of the buy box is its option for a customer to “add to cart”, securing sales on that item. Amazon’s buy box lets every customer make a fast purchase without the distinction between buying from Amazon or a third-party seller. You can locate the “buy box” button on the right side of the Amazon detail page. The sellers of the highest rank or the “buy box winners” will show up in that section, maximizing conversion and exposure to customers.
Amazon now lets the buy box rotate among sellers instead of awarding it to only one seller. However, the catch is that not all sellers are eligible for “buy box”. To be eligible, the following standards must be adhered to:
You can check your eligibility in Seller Central. Just click on the Inventory tab and select Manage Inventory. Click on the Preference tab where you can locate Buy Box Eligible and then choose Show When Available. If you are eligible, it will indicate a YES.
While there are many factors that can affect your chance to win the buy box, the following have the highest impact:
1. Product Fulfillment Method
Using Fulfillment By Amazon (FBA) will give you a higher chance of winning the buy box compared to using Fulfillment By Merchant (FBM).
2. Low Landed Price
The lower the land price, the greater the box share. The landing price refers to the total price of an Amazon product, including shipping.
3. Shipping Time
For “time is essential” products such as birthday cards and perishables goods, the impact of this factor would be much higher on your chances to win buy box.
4. Seller-Fulfilled Prime
Running a store on Amazon has never been this easy and convenient! Amazos is your partner in every business need and the key to the increase of your e-commerce sales. Our team is passionate about making every goal and objective possible for you. Learn more about our services today by contacting us NOW on 972 356 42244, Whatsapp, or with the help of our customer support.