DSP Advertising – Pricing for US Advertisers

Retail Media – A Revolution in Digital Advertising

Retail Media operates a cutting-edge programmatic DSP platform that empowers every business, small or large, to compete fairly in the digital advertising market — with no minimum spend requirements and no preference for big brands.

? Unified Platform Across All Advertising Channels

  • Access to over 250 ad exchanges worldwide
  • Advertising across all media types: desktop, mobile, apps, connected TV (CTV), audio, digital out-of-home (DOOH), and more
  • Intuitive interface with AI-powered automatic optimization

? Fully Managed Services

  • End-to-end campaign management by the Retail Media team

? Precise Data, Smarter Results

  • Access to 520 million MAIDs (Mobile Ad IDs) in the US – anonymous and fully compliant
  • Targeting with over 250 socio-economic and psychographic parameters
  • Geo-Framing technology based on physical location, with up to one-year historical data and one-meter accuracy
  • Smart pixels for audience building and efficient remarketing

? Clear Advantages

  • Lower CPM rates with higher business results
  • Access to premium platforms like DV360, Amazon DSP, and The Trade Desk — without high commitments
  • Data enrichment capabilities by matching emails to MAIDs
  • Full transparency and advanced analytics — including real-time auction results

Want to see the platform in action? Contact us and experience the results for yourself.

Advertising in Video & Mobile

Ad Network 1 Ad Network 2 Ad Network 3
Adagio AdColony Adform
ADMAN BidSwitch Colossus
DailyMotion Digg.com Emodo (Formerly Axonix)
EMX Digital Fandom Fluct
Fyber Gameloft Gener8
Geniee Google AdX Guaranteed Viewable Market
Improve Digital Index Exchange Inmobi
ironSource Ividence Kargo
Kubient LiveIntent LoopMe
Magnite DV+ Media.net MediaFuse
Microsoft Advertising Exchange MobFox Mobilefuse
MoPub ONE by AOL: Display MP OneTag
OpenX PubMatic Smaato
Smart RTB SmartAdserver Sonobi
Teads The Media Grid The TradeDesk
Trendus TripleLift Video/Display/Wizard TrustX
Unity Unruly Verizon Media Exchange
Verizon Media Video Exchange Verve (mobile-only) Vidoomy
Wunderkind (Formerly BounceX) Xandr Yieldlab
YieldMo YieldOne
Comcast/Beeswax Criteo Google DV360
MediaMath Amazon DSP Yahoo
Native Networks Audio Networks
33 Across Adswizz
AdYouLike AdTonos
Dianomi Cumulus
GumGum DAX Audio
Ligatus Entercom
My6Sense Entravision
Nativo Pandora
Outbrain Purch
Passendo Salem Media
Powerlinks SoundCloud
Quantum Spotify
ShareThrough TargetSpot
Taboola Triton Digital
The TradeDesk Vurbl
TripleLift WideOrbit

Connected TV and Digital OOH

Connected TV Digital OOH
Beachfront AdQuick – NEW
Charter Atmoshphere.tv
Clypd Broadsign
Comcast Captivate
DirecTV Chive TV
DirecTV NOW Clear Channel Outdoor
Discovery Gloss Media
Fox Hivestack
Freewheel iTellio
FuturesMedia Lemma
Hulu Octopus Interactive
Magnite CTV Perpetual Media
Marketplace Place Exchange (includes Uber)
NBCU Stroer
Netflix – NEW TouchTunes
Roku VIOOH
Scripps Zoom Media
SlingTV
SpotX
Telaria
WideOrbit
Linear TV – NEW
YouTube TV – NEW

Your campaigns around the world

Connect Across All Major Global Media Channels

Display, Mobile, Connected TV, Audio, and Digital Out-of-Home

? Retargeting – Bring Visitors Back, Boost Sales

Retargeting is one of the most effective tools in digital advertising — it allows you to show ads only to people who have already visited your website or shown interest in your brand, bringing them back to complete a purchase or submit their details.

Why Does It Work?

  • Retargeting ads generate 10x higher CTR compared to regular ads
  • Visitors exposed to retargeting are 70% more likely to convert
  • Return on Ad Spend (ROAS) is nearly 3x higher with retargeting

How Does It Fit Into the Marketing Funnel?

  • Awareness (Top of Funnel): The user is exposed to the brand for the first time
  • Interest (Middle of Funnel): The user visits the website — retargeting is triggered
  • Desire and Action (Bottom of Funnel): The user visits key pages or abandons a cart — they are shown a focused ad to complete the action

How Is Retargeting Set Up?

  1. Install a pixel on your website — via Google Tag Manager or directly into the site’s code
  2. The pixel collects data (IP, location, device, browser, and more)
  3. Audience segmentation — based on visited pages, form submissions, clicked buttons, incomplete purchases, and more
  4. Show focused retargeting ads based on users’ behavior on the site

Additional Benefits:

  • Complements other channels like SEO, Google Ads, social media, and more
  • Significantly improves your website conversion rates
  • Allows building highly targeted custom audiences
  • Reduces costs by excluding users who already converted

Don’t let customers slip away — retargeting brings them back at exactly the right time.

Retail Media – Precision Marketing. Real Results.

Advertising price list

Audience-Based Advertising Price List – Retail Media

Data-driven programmatic campaigns – Display, Mobile, Audio, Video, Connected TV (CTV), Native, and Digital Out-of-Home (DOOH)

Service Type Client Price (CPM) Details
Demographic Audience Targeting $16.80 CPM Targeting by age, gender, interests, and geographic location
Mobile Device IDs (MAIDs) Audience $24.00 CPM Advertising based on app usage and physical location
Email-Based Audience $72.00 CPM Verified emails, high-quality targeted audiences
Social Media Audience $6.00 CPM Facebook, Instagram, TikTok, Snapchat
Direct Mail Lists by Physical Address $36.00 CPM Direct mailing lists segmented by geographic location
Ad Tag Integration $30.00 CPM Running third-party ad tags outside of our DSP
Location-Based MAID Audience $12.00 CPM Mobile targeting based on physical location visit history
Location-Based Email Audience $48.00 CPM Verified emails collected by geographic segments
Location-Based Social Audience $6.00 CPM Social campaigns targeting users by location
Postal Address Lists by Area $18.00 CPM Direct mailing lists segmented by postal codes

* All prices are in USD | * CPM = Cost Per Thousand Impressions

* All campaigns require prepayment for media and data services.

* Campaigns can run across: Display, Mobile, Audio, Video, Connected TV (CTV), Native, and Digital Out-of-Home (DOOH).

Monthly Service Fees – Retail Media

Prices include professional management of programmatic campaigns, ongoing optimization, and customized reporting

Service Level Monthly Media Spend ($) Monthly Service Fee ($) Includes
Mini Up to $1,500 $368 Single campaign, basic monthly report
Basic $1,500–$5,000 $658 Multiple campaigns, custom audiences, detailed monthly reports
Advanced $5,000–$15,000 $1,052 Weekly optimization, performance analysis
Pro Over $15,000 $1,711 Full campaign management, creative optimization, ROI reports, strategic recommendations

* Service fees are charged in addition to media spend (CPM costs) and exclude VAT.