Case Study 1

November 18, 2016


An interesting case study in the USA (AMAZON.COM) for a change... 100% growth in 3 months!


The client sells basic consumer products with lots of extras at very low-profit margins. This is not an easy challenge for the advertising managers because there is no margin and flexibility to be creative and flexible in the promotion funded on Amazon (PPC). The client came to us for management in the middle of the year. As usual, we carried out maintenance and thorough handling of the campaigns, but we didn't start PPC until we improved the list in the most uncompromising way - content, images and creative in general, SEO, competitor research, market and expressions.


So in this Amazon store there was a lot to improve and also a lot of products, so it took us about 4 months of optimizations. At this stage the client does not see results at all, but sees a trend, sees work, investment, seriousness but does not see more money. From experience, a very large percentage of customers already despair at this stage when they only see the tens of thousands of dollars they invested in the quality of the listings. Yes, yes, you heard right, tens of thousands of $, we already said that we do not compromise on quality?! But at Amazon the name of the game is patience. If you work correctly, understand the arena, see a trend and improvement in the indices, it's only a matter of time until the whole story starts to kick in.... After we improved everything we could, at the beginning of September, the conversion percentages improved a lot (which is the most important and basic thing before being flooded with traffic). This gave us the green light to not be afraid to put our hands and budgets in Top of Search placement for almost any product.


3.3% advertising expenses from the turnover!
From $47,000 to $90,000, in three months!
28% ACOS percentage and 3.2% TACOS!


And after all, we've only just started, so far we're only doing 10% of the campaigns we know... so can we help everyone like that? Really really not! We are not magicians and do not pretend to be. It is very difficult to help a seller who is not willing to help himself, or whose product(s) are not good, who does not understand the Amazon game, who is not willing to invest money (and a lot!) time and patience. But, friends... you can still make money on Amazon in 2022! But more than ever it is important to arrange all the stars in the sky in your favor, that is why we are here, for research and a free consultation. Contact us today!