In this blog we will discuss about list content procedure. So, lets start. Search Terms play an essential role in helping customers find your product when they search for something similar on Amazon list. It is important to use appropriate keywords in order to maximize the chances of showing up on relevant searches on amazon.
One strategy you can do is using long tail keywords, or a few words that target specific types of people looking for exactly what you have. These will often show up higher than less targeted phrases because they are narrower and more focused, which increases their relevancy score.
To make sure that your list content procedure will be accurate:
- Maintain the text length limit of search terms.
- Make use of synonyms.
- Use spelling variations, but don’t include common misspellings.
- Include abbreviations.
- Use all lowercase letters.
- Avoid punctuation marks such as: “;”, “:”, and “-.”
- Separate words with spaces.
- Avoid repetitions.
- Avoid articles, prepositions, or other short words such as “a,” “an,” “and,” “by,” “for,” “of,” “the,” or “with.”
- Use either singular or plural words.
While there are certain restrictions you will need to keep in mind while crafting your perfect keyword phrases, there are also some key prohibited words you would want to avoid such as the following:
- Your brand or other brand names
- ASINs
- Profanity
- Temporary statements such as “new,” or “on sale now”
- Subjective claims, such as “best,” “cheapest,” or “amazing”
- Offensive terms, including any terms that promote illegal activities or glorify hatred, violence, racial, sexual or religious intolerance
If you violate these rules, it could lead to suppression of your ASIN and cause future issues with your seller account. Keep that in mind.
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