An Amazon listing consists of all the information a customer needs to know before buying a product, that’s why they play an important role if you want to secure the number of sales you will gain on Amazon. The following steps are important to follow to ensure that the listings you create are effective:
- Research about the product.
- The first and most important step is to know your product. “How does it look like?” “What are its features?” “What are the benefits the customers can get?” These are questions you should ask first before writing a listing for products on Amazon. If you are unfamiliar with the products you want to sell, you will end up writing a misleading listing that would violate Amazon rules.
- Know your competitors.
- Having knowledge of your competitors will help you find a strategic way to advertise your product in writing. This can also allow you to discover how your product can stand out among the rest, and see trendy patterns you can also use to your advantage.
- Targeting customers.
- Before you write anything, you should know who your target customers are. This way, you can write for customers who are most likely to buy from you, making your listing most efficient. For example, in advertising rings, it is important to acknowledge that they are not only bought mostly by men who want to propose, but also by women who buy jewelry for themselves. In advertising toys, the target customers are parents; and for cosmetics, the target customers are women.
- Follow the basic rules for listings on Amazon.
- This is very vital for the performance of your listing on Amazon. Not complying with the basic rules for a listing can potentially end up in the termination of it. Basic rules include the number of characters, and word restrictions (such as discriminative remarks, etc.). Basic Amazon policies are also important to be aware of to protect your account from getting shut down.
- Keyword research.
- Finding the right and accurate keywords and then applying them to ensure your product’s appearance in the search results can be achieved by using advanced tools such as Helium10. After finding accurate results, you shall apply them by using those words in your listing and ensure that they cater to the needs of the customers.
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TITLE
- Titles should not be more than 200 characters, including the spaces.
- It should consist of the key product identifying words that are direct and properly represent the product.
- It should not contain any special characters such as ~ ! * $ ? _ ~ { } # < >.
- Words should be divided using: |
- It should not contain words like “free shipping”, “100% quality guaranteed” or other words considered promotional.
BULLET POINTS
- Each bullet title must contain not more than 50 characters.
- Each bullet description must not exceed 100 characters.
- They must start with a capital letter.
- Do not use HTML in the bullets.
- Avoid using promotional words, or any information on pricing, sales, and discounts.
- Focus on the main features of the product.
DESCRIPTION
- The description should not exceed 2000 characters.
- It shall contain only concise and honest information about the product.
- Focus on the benefits of the product and how it can meet the needs of the customers.
- Add words that ensure the products’ reliability and quality.
- Avoid restricted words and content that contain discriminatory, offensive, and foul words.
- Do not put links in the description.
- Do not include promotional material nor ask for customer reviews.
- Do not include any personal information such as email address, and contact number.