HEY, ARE YOU READY FOR AMAZON PRIME DAY? Everybody around you is preparing for it, why shouldn’t you? This event is a big opportunity to boost sales, and you cannot afford to miss it! Make sure you are not left behind in this rush of demand. Because if you fail to do so, it might be hard to catch up with competitors. But do not worry, Amazos will help you get the most out of this exciting event!
The Amazon Prime day is probably the biggest shopping holiday next to Black Friday. Although this event is for Prime members only, significant discounts are also available to all Amazon customers throughout the marketplace. Amazon Prime Day was delayed last year, moving it to the month of June, but Amazon has finally confirmed that it will once again take place this July. Amazon Prime Day sales reached around $10.4 billion (about $32 per person in the US) worldwide in 2021, making it the most successful shopping occasion in Amazon history. This is because consumer spending grew by 45 percent, with most people now relying on online shops due to the pandemic. Why would customers go out to buy the things they need when Amazon gives them the same shopping experience with just the tips of their fingers?
You have not realized it yet, but this specific event may make or break your business. Yes, it is the most active selling day of the year, but it is considered the most competitive too. It would be such a massive clash between brands. So, it is important that as a seller, you come up with a strategy to be able to maximize efficiency and efficacy during this annual event. Come and get ready with us for that extremely exciting day!
WHY SHOULD I STRATEGIZE FOR AMAZON PRIME DAY?
The answer here is quite simple, you should always take the frenzy as an opportunity. This is the best shot you got in establishing brand awareness to customers, maximizing sales, traffic, and conversion. During Amazon Prime Day, customers would be fighting to get the cheapest deals for the highest quality products. They would not hesitate to buy as much as they can if it means getting those items as affordable as they can get! Last year, Health & Beauty, Nutrition, Baby Care, Tools, Electronics and Household were the best-selling categories. People have finally bought most of the items on their wish list during the event too! This wild event can be overwhelming if you do not get ready for it.
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WHAT SHOULD I DO TO GET READY?
DO YOUR RESEARCH
Some of the things you should consider are: What items should you launch? Which items should you put on sale? What are the items your customers demand the most? What is the trend? What are customers looking for? How much discount is attractive but reasonable to not compromise your profitability? If you know the answers to these questions, there is no question your products would sell like hotcakes on Amazon Prime Day.
MAKE SURE YOU HAVE ENOUGH INVENTORY
The last thing you need is for this opportunity to become a problem if you end up having no stock for customers who are in dire need of what you have to offer! This would lead to them leaning on your competitors instead! All those sales—GONE! So, it is important that your supply can cater to the frenzy.
DIGITAL ADVERTISING IS KEY
Promote, promote, promote! It is never too early to promote this very special day. The earlier you are promoted, the more time your customers can prepare to buy from you. Make sure to optimize your Amazon PPC Campaigns to drive maximum profits because of keyword trends. Be active on social media, and on your website, to make sure your customers see you! Consistency is key to leading customers to your Amazon store during Amazon Prime Day.
ENSURE FULFILLMENT OF ORDERS
If you are a one-man seller who thinks you can do everything on your own, you are wrong! Do not ever underestimate this annual event because the waves can seriously knock you off your feet. With the amount of demand on this day, the fulfillment process might get really confusing and overwhelming.
See you on Amazon Prime Day!
Running a store on Amazon has never been this easy and convenient! Amazos is your partner in every business need and the key to the increase in your e-commerce sales. Our team is passionate about making every goal and objective possible for you. Learn more about our services today by contacting us now on 972 356 42244, Whatsapp, or with the help of our customer support.
Sell more, do more— with Amazos!