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As an Amazon Seller, one of the first things you should figure out is how to establish product awareness and capture the attention of customers— or maximizing as much traffic and conversion as possible to secure sales. Amazon is one of the most popular e-commerce platforms, with around $280 billion (about $860 per person in the US) in net sales, with millions of sellers relying on the platform to sell products across the U.S. and globally. If you are new to the business, the number of competitors might be overwhelming and challenging for you. You might be wondering; how do you do this? How do you stand out in such an oversaturated market?
Customers will search for a product, and they would most likely buy one on the first page of the search results, if not the second or the third. The Amazon Organic Product Ranking is the placing of your product in the search results which is based on an algorithm called A9. Basically, what happens is that when a person searches for a product, items of the same catalogue are gathered and are ranked based on their relevance—considering not only most searched keywords, but also their selling performance. Here, we have two goals: establish relevance in the search and a good selling performance. Of course, the first step is that you would want to be in those first few pages, otherwise, your sales would be limited since there would be a decrease in traffic and customers would not see your items right away.
This is where Amazon SEO comes in. In this article, Amazos will give you a few tips on how to be in the center stage of the search results, securing more visitors and buyers on your store.
First, you need to know these terms you will hear frequently: traffic and conversion. Traffic refers to your Amazon Store’s number of visitors, while conversion is where an action is done after the visit—like buying the product. Amazon SEO is the step-by-step process whereby you optimize your product listings to increase traffic and conversion, lifting your brand to a higher rank in the search results.
Optimize your title. What are the most searched words in relation to what describes your product? Use them to your advantage. It is important that the title contains the needed information that describes what you have to offer. Amazon provided a title formula for these popular product types:
Kitchenware: Brand + Model Name + Model Number + Size + Product Type
TV Sets: Brand + Model Name + Product Type + Color
DVD Players: Brand + Model Name + Size + Product Type + Screen Type
Jewelry: Brand + Product Category + Sex + Metal Variation + Shape + Material + Product Type
Video Games: Brand + Product Type + Type of Platform
9 out of 10 customers would most likely consider the price in buying an item. Set the price too high, and customers might not buy it, set the price too low, and it might turn customers off. It is important to know what price is enough to attract customers and at the same time secure the ROI that you need.
Show off the features of your product in the best way possible. Make it comprehensible and encouraging. Do your research as to what customers are looking for and make use of the most searched keywords in relation to your product. Do not forget that there is a limit of 200 characters, so make it short but always on point. A well-structured product listing and description would always give you that edge among your competitors.
Of course, your customers would want to see the product to know if that is what they need. Since everything is online, the only basis for a customer’s decision whether to buy or not is the description they read and the visuals they are provided with. Therefore, a high-quality resolution photo is necessary, and white background is preferable so that they can really focus on your product.
Running a store on Amazon has never been this easy and convenient! Amazos is your partner in every business need and the key to the increase of your e-commerce sales. Our team is passionate about making every goal and objective possible for you. Learn more about our services today by contacting us NOW on 972 356 42244, Whatsapp, or with the help of our customer support.