The client sells basic consumer products with lots of extras at very low-profit margins. This is not an easy challenge for the advertising managers because there is no margin and flexibility to be creative and flexible in the promotion funded on
Amazon (PPC).
The client came to us for management in the middle of the year. As usual, we carried out maintenance and thorough handling of the campaigns, but we didn't start PPC until we improved the list in the most uncompromising way - content, images and creative in general,
SEO, competitor research, market and expressions.